AR technology has brought a whole new set of possibilities into the art world. Static objects can now spring to life to give the audience a different kind of experience. A painting, statue or another work of art can now be viewed in the form of an interactive performance. Virtuosos and art spaces are also popping up who are keen on using new technologies.
In this article we assembled the best example of AR being used in museums and art galleries around the world.
Many exhibitions of the American Museum of Natural History are difficult if not impossible to come by in ordinary life. But what if we make them come alive? With the help of smartphones and AR technologies the audience can see a short video and a textual description of the exhibition. Such an interaction makes the trip to the museum much more entertaining.
American Museum of Natural History
A museum in Krakow found an interesting way to bring new viewers to the museum by adding AR to some of their paintings. A few short videos were made which appeared when someone would point their smartphone camera at a special marker. In the video, people and events are entertainingly portrayed on the painting. A solid BTL campaign and main stream media attracted tens of thousands of visitors.
Museum in Krakow
Мексиканская художница и скульптор Юнуэн The Mexican artist and sculptor Yunuen Esparza creates works of art simultaneously in both augmented reality and the real world. Her exposition in New York caused a lot of noise by giving two viewers the opportunity to augment the traditional experience with an especially created animation. A special smartphone and tablet app was created for this, which can be downloaded and tested on the artist’s website.
Art Gallery in New York
Got an idea of immersive experience? Share with us!
Go to Brief
Here is another example from Poland, where traditional museum exhibitions were augmented by an interactive installation. A camera taped the visitors and, with the help of AR, superimposed virtual objects on them. A real time picture is shown on a plasma screen, which creates the effect of a magic mirror.
Polish Naval Museum
MUSEUM OF FUTURE
Perhaps the most AR advanced museum is located in Kazakhstan. The exhibitions are interactive virtual objects, which can be seen with the help of various gadgets. All of them are geared towards demonstrating various professions to children and help them choose one for themselves. The Kazakh government ordered such an exposition. Virtual reality is used for some experiences as well as CAVE image projection.