Jun 15, 2018

A Passport Comes to Life in AR

The brand Ukraine NOW in Augmented Reality

Yaroslav Kaplan
On May 10, 2018 the Cabinet of Ministers confirmed a new national brand called Ukraine NOW. It was developed by the agency Banda in cooperation with international experts.

In honor of the one-year anniversary of Ukraine's visa-free regime with the European Union, we added the new national brand onto Ukrainian biometric international passports with the help of AR.
The AR effect is integrated inside the Facebook camera
You do not need to download any additional apps whatsoever to see the effect, everything is integrated right inside the camera of the Facebook app. All you have to do is scan a QR code or follow a link from your phone, thus launching Facebook's camera, which needs to be focused in on the cover of any Ukrainian biometric passport.

Now, when you're going off on your European or globetrotting adventure, you will always have the opportunity to showcase the new national brand to anyone around you.

We would like to thank the agency Banda as well as creator of the branded font Ermilov Kirill Tkachev.

AR-effect Ukraine NOW for Facebook
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Tags: AR, Ukraine NOW, brand, Banda, Facebook
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